资料介绍： 乱流 (Turbulence)
定义：当你经验某种完全无法预知的状况之时，你就会产生"乱流"。
Definition: experiencing something totally unsettling that you can’t predict.
了解“乱流度”能帮助我们推知产业或消费者，为何产生某种反应，以及如何帮助他们处在比较"舒适"的乱流 度中。
乱流的来源 (Source of Turbulence)
乱流 (Turbulence)
改变
"改变"可以帮助我们清楚的思考和分析
企业、组织、或市场的变革
判断和预测改变的结果
“Change” can help us to understand and analyze changes that occur in organisation and in the market.
缺一不可 You can’t do without each one of them
竞争对手无法赶上的竞争优势
这个工具帮助我们思考目前的状况，明天的状况，和未来的状况。提醒我们不要只去思考眼前的问题，也能预留未来胜利的空间和方向
This tool helps us to evaluate where we are today, where will we be tomorrow, and where we will be in the future. It enables us to have a broader view of the whole picture and to march on in a meaningful future direction.
竞争优势 Competitive Edge
策略的意图
想象一个远景
Envisages a desired leadership
计划达成远景的中间步骤
Plans for the interim steps to get there
如此可将组织的注意力放在 “求胜” 的本质上
Focuses the attention of the organisation of the essence of winning
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